Looking for a Videographer for Your Business?

You may know that your business needs a video.

Perhaps you want to explain what your business does, promote a service, share a customer story, introduce your team, capture an event, highlight a completed project, or save time by turning information such as a health and safety induction into a video.

You know what you want to highlight, but you may not yet know what the video should look like, how long it should be, who needs to be involved, how much it might cost, or where to begin.

That is where Display can help.

Based in Rangiora, near Christchurch, Display helps businesses plan, film and deliver professional video content. Projects can range from simple 15-second promotional videos through to company overview videos, interviews, testimonials, case studies, health and safety videos, event coverage and longer productions involving multiple people, locations and sections.

You do not need to arrive with a completed script or fully developed brief. Display can work from an existing idea, help shape the project with you, or take charge of the planning from the beginning.

What kind of business video do you need?

There is no single type of business video.

The right approach depends on what you want to highlight, who needs to see it and what you want them to understand after watching it.

Display creates a wide range of professional video content, including:

• Company overview and About Us videos

• Service and product videos

• Customer testimonials

• Case study videos

• Staff and team member stories

• Recruitment and workplace videos

• Event videos

• Health and safety induction videos

• Project and award videos

• Short promotional videos

• Website video content

• Social media edits

• Drone video

• Longer interview-led and educational videos

Many business videos sit somewhere around 60 to 90 seconds.

That can be enough time to introduce a business, explain what it does, show the people and environment behind it, and give the viewer a reason to learn more.

Other projects need more time. A health and safety induction video may be split into chapters. A case study may involve interviews with several people. A longer business video may need to explain a detailed process, project or service.

The format should follow the purpose, rather than forcing every idea into the same type of video.

What can a business use video to highlight?

Almost anything.

A business may want to highlight:

• Who they are

• What they do

• A service they provide

• A product they sell

• A client they have helped

• A customer’s experience

• A completed project

• A person or team

• An event

• An award or achievement

• A workplace or location

• A process

• Health and safety information

  
  

The starting point is not usually deciding whether the video should be 30 seconds, 60 seconds or five minutes long.

The starting point is understanding what needs to be communicated.

Who is the video for?

What do they need to see or learn?

Where will they watch it?

What should they do next?

Once those questions are clear, the right structure, filming style and final deliverables become much easier to work out.

Why is video so effective for businesses?

Video allows people to see and understand a lot of information quickly.

A photograph can show a person, product, place or process clearly, but it may still need written information alongside it to explain the full story.

Video can combine moving images, interviews, voiceover, music, sound and text. The viewer can see what is happening while hearing an explanation of what they are watching.

A well-planned 60-second video can often communicate far more than someone would absorb from spending the same amount of time reading a page of text.

That is the real strength of video.

It can show the scale of a workplace, the personality of a team, the steps involved in a service, the atmosphere of an event, or the experience of a customer.

It can help people understand a business quickly without asking them to read through a large amount of information first.

Do you need to have the whole video planned before contacting Display?

No.

Some clients arrive with a detailed brief, clear scripts and a strong idea of what they need.

Others simply know there is something they want to show.

Both are completely workable.

Display can film from an existing brief or help develop the project from the beginning. That may involve helping work out:

• The purpose of the video

• The intended audience

• The key message

• Who should appear

• Whether interviews or voiceover are needed

• What locations should be filmed

• What supporting footage is required

• How long the final video should be

• Where the video will be used

• What versions or formats are needed

For a simple event video, the planning may only involve understanding the schedule, location and key moments.

A larger project may involve scripts, interview questions, multiple filming locations, chapters, presenters, graphics, subtitles and several final versions.

The amount of planning should suit the scale of the project.

What happens if your staff are uncomfortable on camera?

Most business owners, employees and customers are not professional presenters.

They do not need to be.

The best results usually come from making sure people feel prepared and understand what will happen before filming starts.

Display takes a soft and encouraging approach. People are coached through the process, given clear direction and supported while they speak.

That might involve:

• Sharing questions in advance

• Helping shape their answers

• Breaking a message into smaller sections

• Filming several takes

• Using an interview rather than a memorised script

• Using a teleprompter for longer or more detailed messages

Preparation makes a major difference.

When people know what is expected of them, they are more likely to feel confident, relaxed and able to communicate naturally.

An unprepared video project can quickly become stressful and inefficient. A clear plan helps everyone feel that the production is under control.

Should your business use photography, video or both?

There is no single answer.

It depends on what you need to communicate, how the content will be used, how long it needs to remain current and what budget is available.

Photography may be the better option when things are likely to change again soon. Photos are generally easier and more affordable to update than a complete video production.

For example, a hotel may have upgraded some of its rooms but still have further renovations planned. It may make sense to update the photography now, then create the main video once the full project has been completed.

Video becomes especially useful when movement, explanation, sound or personality are important.

Some projects benefit from capturing photography and video together. The same people, location and planning can be used to create a wider collection of content from one production.

Display helps clients work through what will be most useful rather than automatically recommending one format.

What can be delivered at the end of a video project?

The final deliverables depend on the project and where the video will be used.

A client may receive:

• One main edited video

• Shorter promotional edits

• Vertical versions for social media

• Individual interview videos

• Website clips

• Subtitles

• Voiceover

• Music

• Drone footage

• Photography captured alongside the video

• Raw or trimmed clips for future editing

• Multiple versions for different audiences or platforms

There is no need to force every project into the same package.

The final delivery should match the end goal.

Why does video usually cost more than photography?

Video is time-consuming to create properly.

The filming is only one part of the process.

A professional business video may also involve:

• Briefing and planning

• Script development

• Interview preparation

• Scheduling people and locations

• Audio recording

• Lighting

• Multiple cameras

• Drone filming

• File management

• Editing

• Music

• Colour work

• Graphics

• Subtitles

• Client feedback

• Different final formats and versions

That is why video generally costs more than photography.

A one-minute finished video does not take one minute to make.

The more people, locations, interviews, versions and final deliverables involved, the more time is required before, during and after filming.

Understanding that early makes it easier to set a realistic scope and focus the available budget on what matters most.

Professional video content for Christchurch and New Zealand businesses

Display creates professional video content for businesses that need to highlight who they are, what they do, who they help or something important they have achieved.

The project may be a short promotional video, a company overview, a testimonial, an event film, a case study, a health and safety induction or something completely different.

The process begins by understanding the business, the audience and the outcome.

From there, Display can help shape the idea, plan the production, support the people involved, film the content and deliver the final video in the formats the business needs.

The aim is not simply to turn up with a camera and make something look good.

It is to understand what the business is trying to communicate and create a video that helps people see it, understand it and remember it.