CASE STUDY

CREMA CAFE

Crema Cafe & Roastery is a much-loved local café in Rangiora, known for roasting their own coffee beans and making all their food onsite. From freshly baked scones and muffins to barista-made coffee, they’ve built a reputation as one of North Canterbury’s favourite spots.
 

I was asked to capture a full set of imagery showcasing the café — everything from the interiors and atmosphere to the food, staff, and, of course, the coffee. The goal was to create photos that reflected the warmth and character of Crema, while also giving them a professional library of images to use

across their website, social media, and marketing.
 

I also added SEO metadata tags into the image files. These are invisible keywords inside each photo that help Google connect the images with searches like “best coffee Rangiora” or “cafe near me.”
This means Crema’s images don’t just look good — they also work behind the scenes to help new customers discover the café online.
 

The result is a set of images that show off the food, people, and atmosphere that make
Crema Cafe & Roastery such an icon in Rangiora.